This planner walks you through the core parts of building a brand from scratch—without the confusion or overwhelm. It’s designed for new business owners who want structure, clarity, and a solid plan to launch confidently.
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What's Included
The Brand (Pages 4–17)
Define your mission, values, voice & visual identity
Clarify your target audience & brand positioning
Build a brand foundation that’s clear, cohesive & memorable
Competitive Analysis (Pages 18–20)
Identify your competitors & analyze their strengths
Spot industry gaps & opportunities to stand out
Map out your unique edge in the market
The Product (Pages 21–29)
Outline your core offer(s) & pricing structure
Plan your product packaging & delivery
Align your offer with customer needs & expectations
The Financials (Pages 30–31)
Track startup costs, operating expenses & income goals
Set a realistic monthly revenue target
Stay on top of your numbers from day one
The Marketing (Pages 32–41)
Plan your content strategy & marketing goals
Choose your channels & build a promotional plan
Create consistent, brand-aligned messaging
The Launch (Pages 42–47)
Set a launch date & build a timeline
Checklist for pre-launch, launch & post-launch tasks
Promo ideas to build buzz & attract your audience
How It Works
This isn’t just a blank planner. Every section includes guided questions and prompts to help you plan your brand with real direction.
By Shay Taylor
A creative house for brands and shoppers who get it. We power The Marketing Studio for marketing essentials + services, and Curated for style tips, shopping picks, and everything worth adding to cart.