Skip to product information
The Brand Planner

The Brand Planner

Sale price  $99.00 USD Regular price  $129.00 USD
Shipping calculated at checkout.

This planner walks you through the core parts of building a brand from scratch—without the confusion or overwhelm. It’s designed for new business owners who want structure, clarity, and a solid plan to launch confidently.

StyleCrosby
Options
What's Included

The Brand (Pages 4–17)

  • Define your mission, values, voice & visual identity
  • Clarify your target audience & brand positioning
  • Build a brand foundation that’s clear, cohesive & memorable

Competitive Analysis (Pages 18–20)

  • Identify your competitors & analyze their strengths
  • Spot industry gaps & opportunities to stand out
  • Map out your unique edge in the market

The Product (Pages 21–29)

  • Outline your core offer(s) & pricing structure
  • Plan your product packaging & delivery
  • Align your offer with customer needs & expectations

The Financials (Pages 30–31)

  • Track startup costs, operating expenses & income goals
  • Set a realistic monthly revenue target
  • Stay on top of your numbers from day one

The Marketing (Pages 32–41)

  • Plan your content strategy & marketing goals
  • Choose your channels & build a promotional plan
  • Create consistent, brand-aligned messaging

The Launch (Pages 42–47)

  • Set a launch date & build a timeline
  • Checklist for pre-launch, launch & post-launch tasks
  • Promo ideas to build buzz & attract your audience
How It Works

This isn’t just a blank planner. Every section includes guided questions and prompts to help you plan your brand with real direction.